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Bridging the culture gap a practical guide to international business communication

By: Contributor(s): Language: English Publication details: London Kogan Page 2008Edition: 2nd edDescription: xiv, 202p. ill. 24cmISSN:
  • 9780749452742
Subject(s): LOC classification:
  • 658.45 $2 18
Partial contents:
Interpreting the party line -- Knowing your place -- Knowing the limits -- Knowing the form -- Making presentations -- Making deals -- Making yourself understood in English -- Knowing yourself -- Appendix: false friends
Summary: Guide to international business communications covers topics including: sensitivity to other cultures; avoiding hidden dangers and communicating with style. Includes various examples, cultural awareness scales and practical tips.

Interpreting the party line -- Knowing your place -- Knowing the limits -- Knowing the form -- Making presentations -- Making deals -- Making yourself understood in English -- Knowing yourself -- Appendix: false friends

Guide to international business communications covers topics including: sensitivity to other cultures; avoiding hidden dangers and communicating with style. Includes various examples, cultural awareness scales and practical tips.