Green claims guidance how to make a good environmental claim [electronic resource]
Language: English Publication details: 2011Subject(s): Online resources: Summary: Provides advice to business for relevant, accurate and substantiated environmental claims on products, service or in marketing and advertising. Includes an assessment of green claims in advertising and a consumer understanding of environmental terms. The Guidance is an update to Defra?s previous Green Claims items, 'Practical Guidance' (2003) and 'Green Claims Code' (2000).| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | Virtual Online | ONLINE PUBLICATION (Browse shelf(Opens below)) | 1 | Available | 152412-2001 |
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Provides advice to business for relevant, accurate and substantiated environmental claims on products, service or in marketing and advertising. Includes an assessment of green claims in advertising and a consumer understanding of environmental terms. The Guidance is an update to Defra?s previous Green Claims items, 'Practical Guidance' (2003) and 'Green Claims Code' (2000).