Made to stick why some ideas take hold and others come unstuck
Language: English Publication details: New York Random House 2007.Description: 291 p. 22 cmISBN:- 9780099505693
- 302.13 $2 18
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | London Staff library | STAFF HEATH (Browse shelf(Opens below)) | 1 | Available | 30077480 |
Browsing London shelves, Shelving location: Staff library Close shelf browser (Hides shelf browser)
| STAFF GOFFEE Why should anyone be led by you? | STAFF GOST A carrot a day | STAFF HALL Managing stress | STAFF HEATH Made to stick why some ideas take hold and others come unstuck | STAFF INNO A book about innocent our story and some things we've learned | STAFF JOHN Who moved my cheese? | STAFF JOHN Who moved my cheese? |
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps. This book will help the way you communicate ideas.