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Corporate Diplomacy Building Reputations and Relationships with External Stakeholders

By: Language: English Publication details: Sheffield Greenleaf Publishing Limited 2014Description: xx, 203p, 24cmISBN:
  • 9781783530557
Subject(s): LOC classification:
  • 658.404
Summary: Argues that the strategic management of relationships with external stakeholders is good for public relations and creates real and lasting business value. Includes many examples, practical tools and perspectives on the fundamental challenges that managers of multinational corporations regularly face.

Argues that the strategic management of relationships with external stakeholders is good for public relations and creates real and lasting business value. Includes many examples, practical tools and perspectives on the fundamental challenges that managers of multinational corporations regularly face.

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