Measuring marketing effectiveness

By:

Language: English Series: Professional Practice Management ; 14(8) August 1996, 114-116(3)Publication details: 1996Subject(s):

Summary: Considers how to measure the effectiveness of a professional firm`s marketing strategy.

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Journal article	London Journal article	ABS55736 (Browse shelf(Opens below))	1	Available	18437-1001

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Previous	ABS55733 Tree preservation: branches of communication	ABS55734 When planners meet pollution inspectors	ABS55735 Accounting for change	ABS55736 Measuring marketing effectiveness	ABS55737 Minding your Ps and QSs	ABS55738 SMART way to bring on a new partner	ABS55739 Unravelling the negligence net	Next

Considers how to measure the effectiveness of a professional firm`s marketing strategy.

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