Image from Google Jackets

Chain reactions

By: Language: English Series: Leisure Management ; 16(11) November 1996, 10-11(2)Publication details: 1996Subject(s): Summary: Outlines how `branding` in the leisure market has been used by operators to style their outlets to attract particular types of customer.

Outlines how `branding` in the leisure market has been used by operators to style their outlets to attract particular types of customer.