Property in a global-risk society: towards marketing research in the office sector
Language: English Series: Urban Studies ; 34(1) 1997, 125-140(16)Publication details: 1997Subject(s): Summary: Suggests that the property market is subject to risk from wide cultural, technical and commercial shifts. Argues that property research needs to have a more occupier-focussed marketing approach that is sensitive to the dynamics of a `risk society`. Provides a detailed account of such an approach, which aims to provide opportunity for improved efficiency in the supply market through an analysis of demand. References.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS56561 (Browse shelf(Opens below)) | 1 | Available | 24541-1001 |
Browsing London shelves, Shelving location: Journal article Close shelf browser (Hides shelf browser)
Suggests that the property market is subject to risk from wide cultural, technical and commercial shifts. Argues that property research needs to have a more occupier-focussed marketing approach that is sensitive to the dynamics of a `risk society`. Provides a detailed account of such an approach, which aims to provide opportunity for improved efficiency in the supply market through an analysis of demand. References.