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Electronic marketing of livestock in the UK

By: Contributor(s): Language: English Series: Farm Management ; 8(3) Autumn 1992, 113-124(7)Publication details: 1992Subject(s): Summary: Explains the concept and practice of electronic marketing, suggests a set of criteria for assessing the success of such a system, and compares published prices of finished cattle sold deadweight and by electronic auction.

Explains the concept and practice of electronic marketing, suggests a set of criteria for assessing the success of such a system, and compares published prices of finished cattle sold deadweight and by electronic auction.