Maximising the mouse
Language: English Series: Management Today ; September 1989, 57-62(4)Publication details: 1989Subject(s): Summary: Euro Disneyland is to be floated on the Paris stock exchange and investors will be able to buy shares. This article looks at the "Disney philosophy", the expectations for the £2bn theme park to be built near Paris , and the differences between this and other Disney theme parks in the US and Japan.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS41451 (Browse shelf(Opens below)) | 1 | Available | 30250-1001 |
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Euro Disneyland is to be floated on the Paris stock exchange and investors will be able to buy shares. This article looks at the "Disney philosophy", the expectations for the £2bn theme park to be built near Paris , and the differences between this and other Disney theme parks in the US and Japan.