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Service and out-of-town supermarkets

Language: English Series: Independent ; 26 November 1991, 21(1)Publication details: 1991Subject(s): Summary: As the number of out-of-town supermarkets seem to reach saturation point, a survey by Kingston Business School attempted to find out the advantages for improving customer service but convenient location and quality of products are more important to shoppers.

As the number of out-of-town supermarkets seem to reach saturation point, a survey by Kingston Business School attempted to find out the advantages for improving customer service but convenient location and quality of products are more important to shoppers.