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Shopping a leisure activity

Language: English Series: Financial Times ; 2/4/87 p6Publication details: 1987Subject(s): Summary: Mintel claim in a report The Day Out Business that shopping is an important leisure activity and is partially responsible for the buoyancy of spending in the shops . The Henley Centre for Forecasting have traced the emergence of a marketing sector called the "feminal consumer", these are males who are increasingly behaving like women when shopping.

Mintel claim in a report The Day Out Business that shopping is an important leisure activity and is partially responsible for the buoyancy of spending in the shops . The Henley Centre for Forecasting have traced the emergence of a marketing sector called the "feminal consumer", these are males who are increasingly behaving like women when shopping.