`Auction-marketing` takes the UK by storm
Language: English Series: Valuer (ISVA) ; 61(9) November 1992, 14(1)Publication details: 1992Subject(s): Summary: Looks at the concept of `auction-marketing` based on the US-style of property auctioning promoted by US auctioneers Kennedy-Wilson with the emphasis on extensive marketing techniques. Unlike traditional British auctioning practice, reserve prices are published prior to auction.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS47377 (Browse shelf(Opens below)) | 1 | Available | 61775-1001 |
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Looks at the concept of `auction-marketing` based on the US-style of property auctioning promoted by US auctioneers Kennedy-Wilson with the emphasis on extensive marketing techniques. Unlike traditional British auctioning practice, reserve prices are published prior to auction.