Spatial Interaction Modelling helps W.H. Smith pick better store sites
Language: English Series: GIS Europe ; (19) March 1993, 40-41(2)Publication details: 1993Subject(s): Summary: Details the GMAP system being used by WH Smith to forecast sales by product group; to identify towns with opportunities for W H Smith and to assess the impact of a new branch on existing branches.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS48436 (Browse shelf(Opens below)) | 1 | Available | 66699-1001 |
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Details the GMAP system being used by WH Smith to forecast sales by product group; to identify towns with opportunities for W H Smith and to assess the impact of a new branch on existing branches.