Focus on marketing
Language: English Series: Estates Gazette ; 282(6338) 13 June 1987, 1386-1408(16)Publication details: 1987Subject(s): Summary: This special feature on marketing reports on how more and more firms in the property world are becoming aware of the importance of public relations or business development and describes how a successful promotional campaign can be carried out. Looks at how the proper use of design is set to change the image of High Street estate agents and describes how good marketing techniques can sell property more efficiently. Reports on how one firm improved their corporate image and how another formed an on-site marketing service to sell speculative developments. The publicity director of Stern Studios describes how specialisation proved to be a success; the importance of direct mailing in marketing is highlighted. Concludes with a look at the increased use of the shell and core option in marketing offices in the City of London.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS37858 (Browse shelf(Opens below)) | 1 | Available | 7193-1001 |
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This special feature on marketing reports on how more and more firms in the property world are becoming aware of the importance of public relations or business development and describes how a successful promotional campaign can be carried out. Looks at how the proper use of design is set to change the image of High Street estate agents and describes how good marketing techniques can sell property more efficiently. Reports on how one firm improved their corporate image and how another formed an on-site marketing service to sell speculative developments. The publicity director of Stern Studios describes how specialisation proved to be a success; the importance of direct mailing in marketing is highlighted. Concludes with a look at the increased use of the shell and core option in marketing offices in the City of London.