Is marketing good professional management?
Language: English Series: Professional Practice Management ; 15(2) 1997, 22-23(2)Publication details: 1997Subject(s): Summary: Advises that changing the focus of a professional firm`s organisational structure to the needs of clients rather than the services they offer can bring several benefits. The organisation can identify new opportunities more quickly, easily target clients and identify what clients want - enhancing the firm`s reputation and client confidence.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS56764 (Browse shelf(Opens below)) | 1 | Available | 77028-1001 |
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Advises that changing the focus of a professional firm`s organisational structure to the needs of clients rather than the services they offer can bring several benefits. The organisation can identify new opportunities more quickly, easily target clients and identify what clients want - enhancing the firm`s reputation and client confidence.