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Aim to be effective

By: Language: English Series: Property Week ; 50(11) 16 March 1995, 34-36(3)Publication details: 1995Subject(s): Summary: Argues that direct mail can be an effective means of marketing property if it is targeted appropriately. Quotes from the experience of mailing firms and prominent recipients.

Argues that direct mail can be an effective means of marketing property if it is targeted appropriately. Quotes from the experience of mailing firms and prominent recipients.