Standing out from the crowd
Language: English Series: Building ; 260(7915) 3 November 1995, 44-48(5)Publication details: 1995Subject(s): Summary: Suggests that whilst offering a different service from your competitors, contractors still need to convince their clients that it is worth paying for. Outlines steps that can give a company a unique selling point, how to identify new and growing areas to move into and gives case studies of firms that have devloped USPs.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS54080 (Browse shelf(Opens below)) | 1 | Available | 8354-1001 |
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Suggests that whilst offering a different service from your competitors, contractors still need to convince their clients that it is worth paying for. Outlines steps that can give a company a unique selling point, how to identify new and growing areas to move into and gives case studies of firms that have devloped USPs.