Bridging the channels
Language: English Series: Retail Week ; 5 September 1997, 10(1)Publication details: 1997Subject(s): Summary: Describes the five types of home shopping available to retailers: home shopping programmes, infomercials, cd-rom and cd-1, internet and interactive TV. Also looks at how some European retailers are operating within these areas. Information is from a new report from KPMG, produced in association with the Oxford Institute of Retail Management (OXIRM).| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS57752 (Browse shelf(Opens below)) | 1 | Available | 81640-1001 |
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Describes the five types of home shopping available to retailers: home shopping programmes, infomercials, cd-rom and cd-1, internet and interactive TV. Also looks at how some European retailers are operating within these areas. Information is from a new report from KPMG, produced in association with the Oxford Institute of Retail Management (OXIRM).