Homing in on retailers
Language: English Series: Estates Gazette ; (9834) 22 August 1998, 38-39(2)Publication details: 1998Subject(s): Summary: Discusses pre-launch and post-launch marketing campaigns for major shopping centres, using the examples of the Trafford Centre and The Mall at Cribbs Causeway.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS59162 (Browse shelf(Opens below)) | 1 | Available | 88233-1001 |
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Discusses pre-launch and post-launch marketing campaigns for major shopping centres, using the examples of the Trafford Centre and The Mall at Cribbs Causeway.