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Shopping and theming

By: Series: Building Design ; (1417) 5 November 1999, 10(1)Publication details: 1999Subject(s): Summary: Considers the importance of theming as a way of attracting customers to shopping centres, a process which could see architects being moved to the sidelines.

Considers the importance of theming as a way of attracting customers to shopping centres, a process which could see architects being moved to the sidelines.