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Putting jazz in the brand

Series: Financial Times ; 11 February 2000, 30(2)Publication details: 2000Subject(s): Summary: Considers whether property can have a brand, especially now Stanhope has launched Chiswick Park, a development of office and park space in West London with an identifiable brand message and additional services attached.

Considers whether property can have a brand, especially now Stanhope has launched Chiswick Park, a development of office and park space in West London with an identifiable brand message and additional services attached.