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Cornering the market

By: Series: Property Week ; 65(26) 30 June 2000, 64-65(2)Publication details: 2000Subject(s): Summary: The first of a series looks at the hit and miss manner in which surveyors approach marketing. Argues that marketing is an integral part of the surveyor's job, and suggests marketing campaigns should be launched six months prior to completion, rather than at the point of practical completion.

The first of a series looks at the hit and miss manner in which surveyors approach marketing. Argues that marketing is an integral part of the surveyor's job, and suggests marketing campaigns should be launched six months prior to completion, rather than at the point of practical completion.