Professional property services (PPS) marketing organisation: construct and propositions
Series: Property Management ; 19(1) 2001, 19-36(17)Publication details: 2001Subject(s): Summary: Analyses the structural organisation of the marketing function. The paper tries to clarify two things: to define the marketing organisation and its construct; to identify the factors which influence the way the marketing function is organised in professional property services (PPS) firms. References.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS63587 (Browse shelf(Opens below)) | 1 | Available | 110943-1001 |
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Analyses the structural organisation of the marketing function. The paper tries to clarify two things: to define the marketing organisation and its construct; to identify the factors which influence the way the marketing function is organised in professional property services (PPS) firms. References.