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What's in a name?

By: Series: Estates Gazette ; (0123) 9 June 2001, 138-139(2)Publication details: 2001Subject(s): Summary: Asks whether the use of 'trophy architects' increases the marketing potential or boosts the rents of commercial property developments despite their reputations for being strong-minded or prima donnas.

Asks whether the use of 'trophy architects' increases the marketing potential or boosts the rents of commercial property developments despite their reputations for being strong-minded or prima donnas.