How to discern the beauty within
Series: Estates Gazette ; (0233) 10 August 2002, 74-75(2)Publication details: 2002Subject(s): Summary: Examines public relations and the property industry. Warns that many property companies get PR wrong and waste many opportunities; the client therefore needs to be very clear on what it wants. Argues a client business can combine its in-house media relations resources with an external specialist agency if the need arises making the costs easier to take.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | London Books | ABS65877 (Browse shelf(Opens below)) | 1 | Available | 119530-1001 |
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Examines public relations and the property industry. Warns that many property companies get PR wrong and waste many opportunities; the client therefore needs to be very clear on what it wants. Argues a client business can combine its in-house media relations resources with an external specialist agency if the need arises making the costs easier to take.