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Series: Property Week ; 67(38) 4 October 2002, 33-36(4)Publication details: 2002Subject(s): Summary: Feature on corporate strategy on whether the market share of the corporate giants is under threat, as mid-sized operators are fighting the domination of global firms with advertising campaigns which emphasise the personal service they offer, and their independence from their transatlantic bosses.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS66291 (Browse shelf(Opens below)) | 1 | Available | 120842-1001 |
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Feature on corporate strategy on whether the market share of the corporate giants is under threat, as mid-sized operators are fighting the domination of global firms with advertising campaigns which emphasise the personal service they offer, and their independence from their transatlantic bosses.