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New environments to fight retail fatigue

By: Contributor(s): Language: English Series: Town & Country Planning ; 75(3) March 2006, 81-83(3)Publication details: 2006Subject(s): Summary: In the USA, a new breed of lifestyle shopping centres isemerging aimed at dispelling retail fatigue. They claim to combine a number of elements from traditional retail environments with new urbanism in an open-air shopping centre, promising to offer a range of speciality small retailers, a greater focus on clothes and various entertainment facilities and services. The tenant mix is designed specifically to encourage cross-shopping and are grouped according to target markets, rather than dispersed patterns, in order to encourage widespread customer circulation and shopping synergies.

In the USA, a new breed of lifestyle shopping centres isemerging aimed at dispelling retail fatigue. They claim to combine a number of elements from traditional retail environments with new urbanism in an open-air shopping centre, promising to offer a range of speciality small retailers, a greater focus on clothes and various entertainment facilities and services. The tenant mix is designed specifically to encourage cross-shopping and are grouped according to target markets, rather than dispersed patterns, in order to encourage widespread customer circulation and shopping synergies.