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Effective marketing for professional practices.

By: Language: English Publication details: London Gee Publishing Ltd. 1994Description: xiii,212p. ; 21cmISBN:
  • 0852589875
Subject(s): LOC classification:
  • 658.8
Summary: A practical guide which presents an overview of current professional services marketing, including planning and implementing a competitive marketing strategy, identifying areas where effective marketing is essential, understanding the changing issues facing professional practices and assessing opportunities for improving performance.

A practical guide which presents an overview of current professional services marketing, including planning and implementing a competitive marketing strategy, identifying areas where effective marketing is essential, understanding the changing issues facing professional practices and assessing opportunities for improving performance.

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