Construction marketing: strategies for success.
Language: English Series: Macmillan Building and Surveying SeriesPublication details: Basingstoke MacMillan 1998Description: xiii,247p. ; 24cmISBN:- 0333692780
- 658.80969
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | London Books | 658.80969 (Browse shelf(Opens below)) | 1 | Available | 30055772 |
Browsing London shelves, Shelving location: Books Close shelf browser (Hides shelf browser)
| 658.809333 Marketing and property people | 658.80962 Marketing of engineering services | 658.80969 Construction marketing: a professional approach. | 658.80969 Construction marketing: strategies for success. | 658.80969 BIE Marketing your consulting services | 658.80969 SMY Marketing and selling construction services. | 658.80969 WEI How to establish a unique brand in the consulting profession |
The book, which is aimed at students, covers all aspects of marketing principles, skills and knowledge,including strategy, marketing campaigns, product and price.