Image from Google Jackets

Research methods for business students

By: Contributor(s): Publication details: Harlow FT Prenticce Hall 2002Edition: 3rd edDescription: xviii,504p. 25cmISBN:
  • 0273658042
Subject(s): LOC classification:
  • 650.071
Summary: A revised and updated third edition of this text aiming to provide to the reader with the skills required for business research. Arranged in 13 sections the book deals with the formulating the research topic, literature reviews, deciding on the research approach, research ethics, selecting samples, using secondary data, the collection of primary data by various methods, analysing quantitative and qualitative data, and preparing and presenting the report. Self-check questions are provided with each chapter.
Holdings
Item type Current library Call number Copy number Status Barcode
Book London Books 650.071 SAU (Browse shelf(Opens below)) 1 Available 30068025

A revised and updated third edition of this text aiming to provide to the reader with the skills required for business research. Arranged in 13 sections the book deals with the formulating the research topic, literature reviews, deciding on the research approach, research ethics, selecting samples, using secondary data, the collection of primary data by various methods, analysing quantitative and qualitative data, and preparing and presenting the report. Self-check questions are provided with each chapter.