Tenant placement in planned shopping centres : implications of an observation survey
Language: English Series: Journal of Property Research ; 8(2) Summer 1991, 179-187(5)Publication details: 1991Subject(s): Summary: Discusses research on tenant placement in shopping centres and the relative location of retail outlets within shopping centres. This involved a long observation study of 250 shopping groups which revealed that shopper circulation tends to be limited to a small section of the shopping centre. In addition it shows the key customer-attracting role of flagship stores and the benefits to be gained from locating comparable outlets in close proximity. References.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS45244 (Browse shelf(Opens below)) | 1 | Available | 51762-1001 |
Discusses research on tenant placement in shopping centres and the relative location of retail outlets within shopping centres. This involved a long observation study of 250 shopping groups which revealed that shopper circulation tends to be limited to a small section of the shopping centre. In addition it shows the key customer-attracting role of flagship stores and the benefits to be gained from locating comparable outlets in close proximity. References.