Image from Google Jackets

Effective press relations for the built environment a practical guide

By: Language: English Publication details: London Taylor and Francis 2007Description: xiv, 186p. ill. 25cmISBN:
  • 0415348676
  • 9780415348676
Subject(s): LOC classification:
  • 659.2969 $2 22
Partial contents:
The organised reputation -- Target audiences -- Teamwork -- Making information into news -- Writing a press release -- Getting the news out there -- Image conscious: photographs, drawings and visualisations as effective PR tools -- Press response -- Giving a press interview -- Events for the press -- Crisis management -- Use a PR firm or do it yourself? -- Measurement -- Case studies -- Appendices
Summary: Explains how to create opportunities for press cover for projects and companies across the built environment. Looks at how to set up press plans for firms and for individual projects, and how to actively foster reputation through publication in the construction, engineering and architectural press.
Holdings
Item type Current library Call number Copy number Status Barcode
Book London Books 659.2969 ELI (Browse shelf(Opens below)) 1 Available 30073778

The organised reputation -- Target audiences -- Teamwork -- Making information into news -- Writing a press release -- Getting the news out there -- Image conscious: photographs, drawings and visualisations as effective PR tools -- Press response -- Giving a press interview -- Events for the press -- Crisis management -- Use a PR firm or do it yourself? -- Measurement -- Case studies -- Appendices

Explains how to create opportunities for press cover for projects and companies across the built environment. Looks at how to set up press plans for firms and for individual projects, and how to actively foster reputation through publication in the construction, engineering and architectural press.