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Managing the customer experience turning customers into advocates

By: Contributor(s): Language: English Publication details: London Prentice Hall 2002.Description: xvi, 254 p. ill. 24 cmISBN:
  • 9780273661955
Subject(s): LOC classification:
  • 658.8 $2 18
Partial contents:
Introduction -- The age of experience -- Beyond satisfaction -- Loyalty by design -- A new brand of leadership -- Creating triad power -- People first -- The branded sales experience -- Putting the 'e' in experience -- The branded product experience -- Keeping the edge -- Putting it all together -- Loyalty by design in practice.
Summary: This book explains how to follow the examples of great companies that are already benfiting from the effects of customer advocates.
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Introduction -- The age of experience -- Beyond satisfaction -- Loyalty by design -- A new brand of leadership -- Creating triad power -- People first -- The branded sales experience -- Putting the 'e' in experience -- The branded product experience -- Keeping the edge -- Putting it all together -- Loyalty by design in practice.

This book explains how to follow the examples of great companies that are already benfiting from the effects of customer advocates.