Property marketing: research, PR, advertising, promotions
Language: English Series: Chartered Surveyor Weekly ; 24(4) 28 July 1988, 33-54(7)Publication details: 1988Subject(s): Summary: This special report on the marketing of property outlines the basic principles of public relations and illustrates its importance in property marketing by describing how a property company successfully used a PR consultant to find tenants for a hard to let office building. Explains why chartered surveyors should set up their own marketing departments and looks at a two-year diploma course in business management and marketing for surveyors now being run at the College of Estate Management . Identifies some of the the do`s and don`t`s of successful PR and considers the importance of research in marketing.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS39552 (Browse shelf(Opens below)) | 1 | Available | 17429-1001 |
This special report on the marketing of property outlines the basic principles of public relations and illustrates its importance in property marketing by describing how a property company successfully used a PR consultant to find tenants for a hard to let office building. Explains why chartered surveyors should set up their own marketing departments and looks at a two-year diploma course in business management and marketing for surveyors now being run at the College of Estate Management . Identifies some of the the do`s and don`t`s of successful PR and considers the importance of research in marketing.