Doing social media strategically
Language: English Series: RICS Property Journal ; July/August 2019, 8-9(2)Subject(s): Online resources: Summary: With social media use growing in prominence and importance, examines how real estate companies should take the opportunities it presents to support business growth. Provides some useful data statistics showing how social media can influence business.. Concludes with case study showing how Kinney Green , an independent firm of chartered surveyors and property consultants has used social media to increase brand awareness and update the company’s image.| Item type | Current library | Status | |
|---|---|---|---|
| Journal article | Virtual Online | Available |
With social media use growing in prominence and importance, examines how real estate companies should take the opportunities it presents to support business growth. Provides some useful data statistics showing how social media can influence business.. Concludes with case study showing how Kinney Green , an independent firm of chartered surveyors and property consultants has used social media to increase brand awareness and update the company’s image.