Image is everything in business
Series: Building ; 266(8183) 4 May 2001, 52-54(3)Publication details: 2001Subject(s): Summary: Considers the role of PR in the construction industry. Using the example of Arup and the Millennium Bridge project, argues that good PR can save the reputation of construction companies who are suffering from negative media attention. Suggests that the construction industry needs to realise the importance of positive communication, with PR being a more cost-effective method than marketing or advertising. Provides examples of the London Eye, the Millennium Dome and Walsall Bus Station to highlight the positive and sometimes negative effects of PR.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS63926 (Browse shelf(Opens below)) | 1 | Available | 112646-1001 |
Considers the role of PR in the construction industry. Using the example of Arup and the Millennium Bridge project, argues that good PR can save the reputation of construction companies who are suffering from negative media attention. Suggests that the construction industry needs to realise the importance of positive communication, with PR being a more cost-effective method than marketing or advertising. Provides examples of the London Eye, the Millennium Dome and Walsall Bus Station to highlight the positive and sometimes negative effects of PR.