The hard sell
Series: Property Week ; 66(40) 5 October 2001, 52-56(5)Publication details: 2001Subject(s): Summary: Special feature looking at ways the property industry can improve its image and lobby government more effectively. Includes views from property organisations, including the RICS which is sceptical about the success of an all-purpose lobbying organisation. Acknowledges the efforts of the RICS to promote the industry, but argues that a new umbrella marketing body is needed. Includes ideas of a property logo and advice from Saatchi & Saatchi and illustrates how the Property Council of Australia has been successful in lobbying for a reduction in stamp duty.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS64723 (Browse shelf(Opens below)) | 1 | Available | 115289-1001 |
Special feature looking at ways the property industry can improve its image and lobby government more effectively. Includes views from property organisations, including the RICS which is sceptical about the success of an all-purpose lobbying organisation. Acknowledges the efforts of the RICS to promote the industry, but argues that a new umbrella marketing body is needed. Includes ideas of a property logo and advice from Saatchi & Saatchi and illustrates how the Property Council of Australia has been successful in lobbying for a reduction in stamp duty.