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Construction marketing: a professional approach.

By: Language: English Publication details: London Thomas Telford 1992Description: 138p. ; 24cmISBN:
  • 0727716522
Subject(s): LOC classification:
  • 658.80969
Summary: Practical guidance on marketing strategy, making use of information, developing personal relationships with customers, designing publicity material and conducting a marketing audit. Aimed at senior management, engineers and other professionals.
Holdings
Item type Current library Call number Copy number Status Barcode
Book London Books 658.80969 (Browse shelf(Opens below)) 1 Available 30033977

Practical guidance on marketing strategy, making use of information, developing personal relationships with customers, designing publicity material and conducting a marketing audit. Aimed at senior management, engineers and other professionals.