Exploiting CRM: connecting with customers
Molineux, Patrick
Exploiting CRM: connecting with customers - Abingdon Hodder & Stoughton 2002 - viii,182p. ; 25cm.
It's time to rethink customer relationship management (CRM) - not as a discrete technology strategy, or as a stand-alone marketing tool. Increasingly demanding customers and intense competition require that customer strategy becomes an integral and high profile component of corporate strategy. This guide is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value
0340858036
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER SERVICE
658.812
Exploiting CRM: connecting with customers - Abingdon Hodder & Stoughton 2002 - viii,182p. ; 25cm.
It's time to rethink customer relationship management (CRM) - not as a discrete technology strategy, or as a stand-alone marketing tool. Increasingly demanding customers and intense competition require that customer strategy becomes an integral and high profile component of corporate strategy. This guide is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value
0340858036
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER SERVICE
658.812