Exploiting CRM: connecting with customers (Record no. 103662)

MARC details
000 -LEADER
fixed length control field 01144cam a2200241 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040721n2002 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0340858036
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u126859
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.812
-- 21
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Molineux, Patrick
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Management Consultancies Association
9 (RLIN) 516
245 ## - TITLE STATEMENT
Title Exploiting CRM: connecting with customers
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Abingdon
Name of publisher, distributor, etc. Hodder & Stoughton
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent viii,182p. ; 25cm.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 16.99
520 ## - SUMMARY, ETC.
Summary, etc. It's time to rethink customer relationship management (CRM) - not as a discrete technology strategy, or as a stand-alone marketing tool. Increasingly demanding customers and intense competition require that customer strategy becomes an integral and high profile component of corporate strategy. This guide is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value
590 ## - LOCAL NOTE (RLIN)
Local note NB
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CUSTOMER RELATIONSHIP MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CUSTOMER SERVICE
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     London London Books 16/09/2004 11.89 3 658.812 MOL 30069479 06/08/2019 04/03/2005 1 11.89 06/08/2019 Book