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Exploiting CRM: connecting with customers

By: Language: eng. Publication details: Abingdon Hodder & Stoughton 2002Description: viii,182p. ; 25cmISBN:
  • 0340858036
Subject(s): LOC classification:
  • 658.812
Summary: It's time to rethink customer relationship management (CRM) - not as a discrete technology strategy, or as a stand-alone marketing tool. Increasingly demanding customers and intense competition require that customer strategy becomes an integral and high profile component of corporate strategy. This guide is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value
Holdings
Item type Current library Call number Copy number Status Barcode
Book London Books 658.812 MOL (Browse shelf(Opens below)) 1 Available 30069479

It's time to rethink customer relationship management (CRM) - not as a discrete technology strategy, or as a stand-alone marketing tool. Increasingly demanding customers and intense competition require that customer strategy becomes an integral and high profile component of corporate strategy. This guide is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value