Managing the customer experience
Smith, Shaun
Managing the customer experience turning customers into advocates - London Financial Times Prentice Hall 2002. - xvi, 254 p. ill. $2 4 cm.
Introduction -- The age of experience -- Beyond satisfaction -- Loyalty by design -- A new brand of leadership -- Creating triad power -- People first -- The branded sales experience -- Putting the 'e' in experience -- The branded product experience: more than a doughnut -- Keeping the edge -- Putting it all together -- Loyalty by design in practice.
This book explains how to follow the examples of great companies that are benefiting from the effects of customer advocates. Companies that have created a branded customer experience.
9780273661955
658.2 $2 18
Managing the customer experience turning customers into advocates - London Financial Times Prentice Hall 2002. - xvi, 254 p. ill. $2 4 cm.
Introduction -- The age of experience -- Beyond satisfaction -- Loyalty by design -- A new brand of leadership -- Creating triad power -- People first -- The branded sales experience -- Putting the 'e' in experience -- The branded product experience: more than a doughnut -- Keeping the edge -- Putting it all together -- Loyalty by design in practice.
This book explains how to follow the examples of great companies that are benefiting from the effects of customer advocates. Companies that have created a branded customer experience.
9780273661955
658.2 $2 18