Managing the customer experience (Record no. 114332)

MARC details
000 -LEADER
fixed length control field 01100cam a22002175a 4500
001 - CONTROL NUMBER
control field L156631
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140612s2012 xxk f 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273661955
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u156631
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.2 $2 18
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Shaun
245 00 - TITLE STATEMENT
Title Managing the customer experience
Remainder of title turning customers into advocates
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Financial Times Prentice Hall
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 254 p.
Other physical details ill. $2 4 cm.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- The age of experience -- Beyond satisfaction -- Loyalty by design -- A new brand of leadership -- Creating triad power -- People first -- The branded sales experience -- Putting the 'e' in experience -- The branded product experience: more than a doughnut -- Keeping the edge -- Putting it all together -- Loyalty by design in practice.
520 ## - SUMMARY, ETC.
Summary, etc. This book explains how to follow the examples of great companies that are benefiting from the effects of customer advocates. Companies that have created a branded customer experience.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MARKETING
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wheeler, John
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Staff library 14/06/2012   STAFF SMITH 30077468 06/08/2019 1 06/08/2019 Book