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Managing the customer experience turning customers into advocates

By: Contributor(s): Language: English Publication details: London Financial Times Prentice Hall 2002.Description: xvi, 254 p. ill. $2 4 cmISBN:
  • 9780273661955
Subject(s): LOC classification:
  • 658.2 $2 18
Partial contents:
Introduction -- The age of experience -- Beyond satisfaction -- Loyalty by design -- A new brand of leadership -- Creating triad power -- People first -- The branded sales experience -- Putting the 'e' in experience -- The branded product experience: more than a doughnut -- Keeping the edge -- Putting it all together -- Loyalty by design in practice.
Summary: This book explains how to follow the examples of great companies that are benefiting from the effects of customer advocates. Companies that have created a branded customer experience.
Holdings
Item type Current library Call number Copy number Status Barcode
Book London Staff library STAFF SMITH (Browse shelf(Opens below)) 1 Available 30077468

Introduction -- The age of experience -- Beyond satisfaction -- Loyalty by design -- A new brand of leadership -- Creating triad power -- People first -- The branded sales experience -- Putting the 'e' in experience -- The branded product experience: more than a doughnut -- Keeping the edge -- Putting it all together -- Loyalty by design in practice.

This book explains how to follow the examples of great companies that are benefiting from the effects of customer advocates. Companies that have created a branded customer experience.

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