Best team wins
Wheeler, K.
Best team wins - 2004 - Estates Gazette (0402) 15 May 2004, 156-157(2) .
Summarises a recent survey by Wheeler Associates of the marketing and client facing cultures of property consultancy, law and accountancy partnerships, focusing on the views of partners rather than marketing staff. Examines partners and directors responses on the importance of marketing and on the linkage of systems and procedures to marketing culture. Finds that the marketing practices of professional services firms have become homogeneous. Lists tips for marketing professional services practices. Concludes that firms with better leadership, more robust marketing strategies, better planning processes, support, internal communication and training, have stronger marketing and client facing cultures than those who do not.
PROFESSIONAL SERVICES
LEGAL SERVICES
PARTNERS
MARKETING
PARTNERSHIPS
ACCOUNTANCY
PROPERTY CONSULTANCY
MARKETING STRATEGY
Best team wins - 2004 - Estates Gazette (0402) 15 May 2004, 156-157(2) .
Summarises a recent survey by Wheeler Associates of the marketing and client facing cultures of property consultancy, law and accountancy partnerships, focusing on the views of partners rather than marketing staff. Examines partners and directors responses on the importance of marketing and on the linkage of systems and procedures to marketing culture. Finds that the marketing practices of professional services firms have become homogeneous. Lists tips for marketing professional services practices. Concludes that firms with better leadership, more robust marketing strategies, better planning processes, support, internal communication and training, have stronger marketing and client facing cultures than those who do not.
PROFESSIONAL SERVICES
LEGAL SERVICES
PARTNERS
MARKETING
PARTNERSHIPS
ACCOUNTANCY
PROPERTY CONSULTANCY
MARKETING STRATEGY