Best team wins
Series: Estates Gazette ; (0402) 15 May 2004, 156-157(2)Publication details: 2004Subject(s): Summary: Summarises a recent survey by Wheeler Associates of the marketing and client facing cultures of property consultancy, law and accountancy partnerships, focusing on the views of partners rather than marketing staff. Examines partners and directors responses on the importance of marketing and on the linkage of systems and procedures to marketing culture. Finds that the marketing practices of professional services firms have become homogeneous. Lists tips for marketing professional services practices. Concludes that firms with better leadership, more robust marketing strategies, better planning processes, support, internal communication and training, have stronger marketing and client facing cultures than those who do not.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | X126338 (Browse shelf(Opens below)) | 1 | Available | 126338-1001 |
Summarises a recent survey by Wheeler Associates of the marketing and client facing cultures of property consultancy, law and accountancy partnerships, focusing on the views of partners rather than marketing staff. Examines partners and directors responses on the importance of marketing and on the linkage of systems and procedures to marketing culture. Finds that the marketing practices of professional services firms have become homogeneous. Lists tips for marketing professional services practices. Concludes that firms with better leadership, more robust marketing strategies, better planning processes, support, internal communication and training, have stronger marketing and client facing cultures than those who do not.