Best team wins (Record no. 117423)

MARC details
000 -LEADER
fixed length control field 01405cam a2200277 4500
001 - CONTROL NUMBER
control field X126338
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040601n2004 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u126338
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wheeler, K.
245 ## - TITLE STATEMENT
Title Best team wins
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2004
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0402) 15 May 2004, 156-157(2)
520 ## - SUMMARY, ETC.
Summary, etc. Summarises a recent survey by Wheeler Associates of the marketing and client facing cultures of property consultancy, law and accountancy partnerships, focusing on the views of partners rather than marketing staff. Examines partners and directors responses on the importance of marketing and on the linkage of systems and procedures to marketing culture. Finds that the marketing practices of professional services firms have become homogeneous. Lists tips for marketing professional services practices. Concludes that firms with better leadership, more robust marketing strategies, better planning processes, support, internal communication and training, have stronger marketing and client facing cultures than those who do not.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROFESSIONAL SERVICES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element LEGAL SERVICES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PARTNERS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PARTNERSHIPS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ACCOUNTANCY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY CONSULTANCY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING STRATEGY
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business and management
9 (RLIN) 6226
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 01/06/2004   X126338 126338-1001 06/08/2019 1 06/08/2019 Journal article