How to win friends and influence profits
Tasso, K.
How to win friends and influence profits - 2000 - Estates Gazette (0041) 14 October 2000, 196-197(2) .
With the lack of formal marketing education within the chartered surveyor curriculum, looks at marketing and selling. Considers the difference between the two concepts. The difference is subtle but crucial, and is the difference between pulling demand for a product and pushing a product. Suggests marketing involves anticipating and responding to client needs, and that it is vital those at the beginning of the property chain - the developers - establish sound marketing strategies. Contends that the property industry would benefit from putting a greater emphasis on training its staff in marketing techniques.
MARKETING
SELLING
PROPERTY INDUSTRY
CAREERS, EDUCATION AND TRAINING
MARKETING STRATEGY
How to win friends and influence profits - 2000 - Estates Gazette (0041) 14 October 2000, 196-197(2) .
With the lack of formal marketing education within the chartered surveyor curriculum, looks at marketing and selling. Considers the difference between the two concepts. The difference is subtle but crucial, and is the difference between pulling demand for a product and pushing a product. Suggests marketing involves anticipating and responding to client needs, and that it is vital those at the beginning of the property chain - the developers - establish sound marketing strategies. Contends that the property industry would benefit from putting a greater emphasis on training its staff in marketing techniques.
MARKETING
SELLING
PROPERTY INDUSTRY
CAREERS, EDUCATION AND TRAINING
MARKETING STRATEGY