How to win friends and influence profits
Series: Estates Gazette ; (0041) 14 October 2000, 196-197(2)Publication details: 2000Subject(s): Summary: With the lack of formal marketing education within the chartered surveyor curriculum, looks at marketing and selling. Considers the difference between the two concepts. The difference is subtle but crucial, and is the difference between pulling demand for a product and pushing a product. Suggests marketing involves anticipating and responding to client needs, and that it is vital those at the beginning of the property chain - the developers - establish sound marketing strategies. Contends that the property industry would benefit from putting a greater emphasis on training its staff in marketing techniques.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS63058 (Browse shelf(Opens below)) | 1 | Available | 108966-1001 |
With the lack of formal marketing education within the chartered surveyor curriculum, looks at marketing and selling. Considers the difference between the two concepts. The difference is subtle but crucial, and is the difference between pulling demand for a product and pushing a product. Suggests marketing involves anticipating and responding to client needs, and that it is vital those at the beginning of the property chain - the developers - establish sound marketing strategies. Contends that the property industry would benefit from putting a greater emphasis on training its staff in marketing techniques.