How to win friends and influence profits (Record no. 65073)

MARC details
000 -LEADER
fixed length control field 01201cam a2200229 4500
001 - CONTROL NUMBER
control field ABS63058
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000000n2000 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u108966
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tasso, K.
245 ## - TITLE STATEMENT
Title How to win friends and influence profits
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2000
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0041) 14 October 2000, 196-197(2)
520 ## - SUMMARY, ETC.
Summary, etc. With the lack of formal marketing education within the chartered surveyor curriculum, looks at marketing and selling. Considers the difference between the two concepts. The difference is subtle but crucial, and is the difference between pulling demand for a product and pushing a product. Suggests marketing involves anticipating and responding to client needs, and that it is vital those at the beginning of the property chain - the developers - establish sound marketing strategies. Contends that the property industry would benefit from putting a greater emphasis on training its staff in marketing techniques.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SELLING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY INDUSTRY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CAREERS, EDUCATION AND TRAINING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING STRATEGY
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 25/10/2000   ABS63058 108966-1001 06/08/2019 1 06/08/2019 Journal article